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Brian Says, It’s Time to Get Your Email On
This contribution is courtesy of Brian Massey. Brian is the Conversion Scientist™ at Conversion Sciences. He also writes about behavioral marketing at ClickZ Network. Would you believe that e-mail...
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The Secret to Successful Email List Rental & Email Newsletter Advertising
Note: This post is NOT written for list owners. It’s written for advertisers that rent emails lists or advertise in email newsletters. If you’re an advertiser who has, or is planning, to include...
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Email is the Preferred Method of Receiving Communication from Marketers
Eric Kirby, an email marketing veteran, delivered a keynote address Monday at MediaPost‘s Email Insider Summit, where he dismissed suggestions that email marketing may be losing steam while urging...
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You Might Need an Email Marketing Agency If…
This post is intended to be a resource for those who, admittedly, know that they could be deriving more value from the email channel. No matter if decide to hire outside professionals, such as an email...
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A Creative Solution to Email Image Blocking: Convert Images to HTML
You may already know that 20% of email communications are rendered invisible due to image blocking. But did you also know that 30% of those recipients are unaware that images are even being blocked?...
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What is an Email Marketing Consultant and Do I Need One?
As we all know, email marketing works so I won’t bore you with this information. Instead, let’s see what an email marketing consultant is and what they can do for you. Email marketing consultants...
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Mobile Email Marketing: Statistics and Usability Recommendations
In case you missed it, here are the slides to the webinar that I (and the team from Mass Transmit) put on last week. Along with several eye-opening stats and HTML coding tricks, you’ll also find really...
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The Truth About Video Email Marketing
Look in your email inbox, and on any given day you’re likely to find several emails that feature videos. They can range from informational/educational to simply entertaining. But what is all the fuss...
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Big Data Will Not Help your Email Marketing, Probably.
We hear a lot about “big data” these days. It can be a bit overwhelming. For everyday marketers, those without in-house data scientists, I suggest they use the KISS (Keep It Simple, Stupid) theory, and...
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6 Surprising Email Marketing Statistics and What They Really Mean
Email marketing statistics are, dare I say, a dime a dozen? Spend only a minute or two with Google and you’ll see what I mean. It makes sense, however, because email is very much about numbers. When...
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A Curated Look at 100+ Email Predictions
This is the third year we have collected and curated email marketing predictions. It looks as if it’s the year of the platform, the emails sent, and the details/design of their content. The top 4...
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